This week over a third of people watching TV (an estimated 6.9m people) tuned into the Great British Bake Off’s “Chocolate Week”. To put this in context, around one in five Brits eat chocolate every day, over 70% of us eat chocolate at least once a week, and over 15% of households in the UK have cooked or baked with chocolate in the last three months. (And yes, more of us watch people baking than bake ourselves .. but we sort of already knew that?)
Given that many of us are now (unfortunately) heading into lockdown again, we’d like to encourage more people to bake and cook with Craft Chocolate. And to that end, we’ve three requests:
Here are some of the findings we’ve gleaned from the survey. Hopefully some will resonate and raise a smile:
Any which way, we’d really appreciate your insights and suggestions. So please can you spare 3 minutes to complete the survey (even telling us that you don’t (yet?) cook or bake with chocolate is useful to know!) — take the survey here.
And we are really excited to be able to offer Menakao’s Professional / Chef grade Cooking Chocolate in family sized packs of Milk (44%), Dark (63%) and 100% (trust us … it really does help the flavour). These come in 230g bags of chocolate “drops” (not huge bars) which makes it easier to break, weigh and melt. One bag is designed for a LARGE tray of brownies or a couple of cakes. And the bags are resealable, recycleable and easy to store. Prices are £6.95 per bag (and 10% less if you use the discount code CRSURV10 for the next 48 hours).
In addition, we are also offering Menakao’s roasted nibs and non-alkalised cocoa powder from Kokoa Kamili in similar packaging.
These really will make all your cooking taste better, be better for you and are better for the farmers and the planet — please do try them See below for more details
Above and beyond this, we’ve already developed a couple of “family” cooking products and Lizzie has more up her sleeve. Plus thanks to Jenny Linford we’ve a bunch of amazing brownie and cookie recipes (see here). And if you want to know how to make a hot chocolate like a barista pro, please check out Ewelina from Prufrock here.
Here again is the survey link.
Thanks for your support
Spencer, Simon, Lizzie, Harmony and James
PS — A huge thanks to Julian Baggini for his talk on “Craft Chocolate and Babette’s Feast” – YouTube video coming soon, and you can still buy the book and bars here
PPS – Please do join us this Thursday for our Next “Craft Chocolate in Conversation” with Isabel Vincent, who will be discussing her most recent book (Dinner with Edward) and her adventures as an investigative journalist while also tasting various chocolate bars that match these adventures.