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  • Sep 14

    Sex Sells: A Brief History of Advertising Chocolate

    By Cocoa Runners  ·  Sex

    If there’s anything we’ve learned from years of Mad Men, saucy perfume ads, and the notorious Flake ads, it’s that sex sells. And the Cadbury flake ads are a prime example of the advertising mantra “sex sells”. If the subject of saucy adverts arises at the dinner table, the flake ads will usually be the […]

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  • Aug 24

    A Brief History of Sex and Chocolate

    By Cocoa Runners  ·  Sex

    Since chocolate has been consumed, it has been (optimistically) endowed with sexual and romantic properties. Aztec emperor, Montezuma, allegedly consumed “50 great jars of prepared cacao and foam […] which they said was for success with women.” As testimonials go, this is an impressive one. And Montezuma wasn’t the only powerful leader to be convinced […]

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  • Aug 24

    Valentine’s Day: More than a Box of Chocolates?

    By Cocoa Runners  ·  History & Culture, Sex

    The history of Valentine’s Day is darker than you might expect; it hasn’t always been boxes of chocolates and cutesy cards. Lupercalia The Roman festival, Lupercalia, which took place annually on the 15th of February, was bloody and sexually charged – with animal sacrifices and violent spankings standing in for the dinner dates and lingerie […]

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  • Aug 24

    Is Chocolate an Aphrodisiac?

    By Cocoa Runners  ·  Sex

    Could the rumours be true? Is chocolate an aphrodisiac? Whilst it has been affectionately termed a “food of love”, evidence suggests that it’s simply a food we love.  Society seems hell-bent on instilling chocolate with magical properties so as to justify our consumption of it. Countless health claims are made surrounding chocolate and its connection […]

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  • Jan 24

    The Idea of Chocolate as an Aphrodisiac

    By Cocoa Runners  ·  History & Culture, Sex

    Is chocolate an aphrodisiac? Clearly this would be GREAT news for chocolate makers But when you look at the history and science it starts to get a little “shaky” . There are a few tantalising suggestions from science as to why chocolate could be considered a “food of love”. And its romantic properties have been […]

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