If there’s anything we’ve learned from years of Mad Men, saucy perfume ads, and the notorious Flake ads, it’s that sex sells. And the Cadbury flake ads are a prime example of the advertising mantra “sex sells”. If the subject of saucy adverts arises at the dinner table, the flake ads will usually be the […]

Since chocolate has been consumed, it has been (optimistically) endowed with sexual and romantic properties. Aztec emperor, Montezuma, allegedly consumed “50 great jars of prepared cacao and foam […] which they said was for success with women.” As testimonials go, this is an impressive one. And Montezuma wasn’t the only powerful leader to be convinced […]

The history of Valentine’s Day is darker than you might expect; it hasn’t always been boxes of chocolates and cutesy cards. Lupercalia The Roman festival, Lupercalia, which took place annually on the 15th of February, was bloody and sexually charged – with animal sacrifices and violent spankings standing in for the dinner dates and lingerie […]

Could the rumours be true? Is chocolate an aphrodisiac? Whilst it has been affectionately termed a “food of love”, evidence suggests that it’s simply a food we love.  Society seems hell-bent on instilling chocolate with magical properties so as to justify our consumption of it. Countless health claims are made surrounding chocolate and its connection […]

Is chocolate an aphrodisiac? Clearly this would be GREAT news for chocolate makers But when you look at the history and science it starts to get a little “shaky” . There are a few tantalising suggestions from science as to why chocolate could be considered a “food of love”. And its romantic properties have been […]