Duffy is an early supporter and promoter of the ‘Direct Trade’ movement, which goes well beyond Fairtrade standards. Duffy follows a ‘Direct Cacao’ model, in which chocolate makers agree to pay whatever price the farmer asks for his cacao beans – without complaining. This premium paid for the cacao encourages the farmer to take more care of his or her crop, from fermenting the beans well to drying them properly. Working like this also encourages farmers to actually grow ‘fine-flavour’ opposed to ‘bulk’ cacao – the vision behind ‘Direct Cacao’ in changing the future for cacao farmers and fine chocolate.
In essence, Duffy sources the cacao beans for his chocolate directly from farmers and co-operatives, ensuring a higher price for the farmer and a better quality product. The cacao for this bar is sourced from the South Cotabato province in the Philippines
This dark chocolate is a complex mix of red fruits and toasted nuts.