Pump Street – Rye Crumb & Sea Salt 60% Milk

By Pump Street Chocolate

(7 customer reviews)


In stock



Rye Crumb is an intriguing inclusion. It gives the chocolate a sharp crunch and distinctive toasted taste that works incredibly well with the salt, which in turn cuts beautifully through the rich milk chocolate. This Rye Crumb bar proved a stern rival for our affections to Pump Street’s Sourdough & Sea Salt bar.


After a long and successful career at IBM, international jet-setter Chris Brennan briefly retired before deciding to pioneer the making of sourdough and other breads in his idyllic countryside bakery in Orford, Suffolk. About a decade later, he and his daughter Joanna decided to delve into crafting award-winning chocolate in their eponymous bakery situated on Pump Street, and have won numerous awards for both their chocolates and their innovative packaging.


The beans in this bar are Heirloom Designated Arriba Nacional beans, grown on Samuel Von Rutte’s Hacienda Limon estate in the Guayas Basin, Ecuador. Unusually, Samuel pre-dries the cocoa seeds before fermentation, which reduces both acidity and bitterness and contributes to their rich and nutty caramel profile.

Additional information

Weight 70 g
Cocoa Percentage

Type of Chocolate

Cocoa Content


Maker Country

Select Size

Single Bar £6.25, Carton of 10 £62.50

Lifestyle and Diet

7 reviews for Pump Street – Rye Crumb & Sea Salt 60% Milk

  1. Jane T.

    I loved this, it’s a combination that makes sense, the umami, the slight crackling (not as much as crunch), the delicious milk chocolate.

  2. Laura M.

    Nice chocolate and the rye crumbs add interesting texture but there are more interesting bars out there.

  3. Elizabeth B.

    I fist tasted this with group of chocolates promoted by Annalise Barbieri of the Observer and thought it absolutely magic with a crunchy mix in the chocolate. So I bought this bar for my birthday treat. After now being a chocolate “expert” after a couple of months of trying real chocolate, I find that the grittiness of the chocolate is no longer to my taste, and probably won’t buy it again. I don’t want to write this off, but my taste now prefers the chocolate without the additions.

  4. Richard G.

    Starts with the chocolate tase then a subtle
    taste of the bread comes through when it melts
    You are left with a taste of the sea salt .
    Nice packaging and resealable. An enjoyable bar .

  5. sarah r.

    super tasty, slightly prefer the sourdough but this was great too.

  6. Melissa M.

    Surprising texture & fun to eat!

  7. Joshua D.

    A perfectly solid bar, the chocolate was of a reasonable standard. However it was saved from mediocrity by the wonderful breadcrumbs. They added crunch and oddly enough made some of the flavours more evident. Overall a yummy bar but somewhat plain.

Add a review

Your email address will not be published. Required fields are marked *

Maker description

As makers of both bread and chocolate, UK-based maker Pump St Bakery is a truly unique company. Set up by father and daughter team Chris and Joanna, they really care about making high quality chocolate, managing their production process with a forensic attention to detail. Read more about Pump Street Chocolate

Energy2284kJ / 546kcal
of which
- saturates24.8g
of which
- sugars24.3g
Cereals containing gluten, milk, nuts (traces)
Cocoa beans, cane sugar, organic cocoa butter, milkpowder, breadcrumbs (wheat, rye), sea salt