Pralus – Le 100%

By Pralus

(21 customer reviews)


In stock



There’s something we need to be clear about from the start. This bar from French chocolate maker Pralus contains no sugar at all. It’s not the kind of chocolate you take a big bite out of!

As the “Le 100%” name implies, this is a 100% cocoa solids chocolate, containing nothing but cocoa mass and a little extra cocoa butter. But we think it’s a great way to show off the natural intensity and flavours present in cocoa.

Break off a small piece, let it melt and discover the smooth texture and fruity, roasted flavour notes of Madagascan cocoa.


Pralus has been making patisserie and baked treats in Roanne, France, since 1948. Auguste Pralus quickly became famous for his Praluline, a gorgeous brioche packed with rose-sugar-coated pieces of almonds and hazelnuts. Auguste’s son François is now at the helm, and Pralus has become famous the world over for its fabulous chocolate. François is a master chocolate maker – he’s always on the lookout for new cocoa beans and has recently bought his own farm on the Madagascan island of Nosy Be.

Additional information

Weight 100 g
Type of Chocolate

Cocoa Percentage

Cocoa Content


Maker Country

Bean Origin

Select Size

Single Bar £6.95, Carton of 18 £125.10

Lifestyle and Diet

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21 reviews for Pralus – Le 100%

  1. James H.

    Nice flavours, not too bitter, great aftertaste

  2. Bronwen P.

    Consistently fantastic: savoury, complex, great texture. A benchmark 100% bar.

  3. Elisabeth J.

    Makes the best dairy free hot chocolate I have ever tasted. It is smooth velvety chocolate perfection.

  4. Carolina P.

    Very intense 100%, don’t need much of it but nice to try shake things up once in a while.

  5. Ben S.

    You’d have to really love intense dark chocolates to enjoy more than a tiny bite of this. Might be nice shaved and sprinkled on a cake or a drink?

  6. Deborah L.

    Taking the first bite of this chocolate is quite a surprise, it hits you with high intensity and bitterness that coats the tongue quite thickly in velvety citrus undertones, it goes great with a espresso or a smokey whiskey, for me I find 2-3 squares are enough, overall I really like it, one to be savoured. If you like strong flavours with a big hit then this is one to try.

  7. Alba L.

    I love intense and very dark chocolates, so have been meaning to try a 100% bar for some time. I got a small square of this in my monthly subscription and was very pleasantly surprised at how fruity and complex it was. Breaking off small pieces and letting them melt on my tongue really highlighted the citrus and fruity notes that are characteristic of most Madagascan chocolates. Definitely made me more open to trying more 100% bars, a great first experience!

  8. Paweł F.

    Very lovely on the nose, and melts slowly on the tongue giving out lovely earthy notes. Not the best 100% out there, but not the worst either, and quite easy to consume for a 100%.

  9. Denijs N.

    This chocolate tastes fantastic, it really feels like 100%! Customer service is really good, 10/10 would buy again from these sellers, thanks!

  10. Simon W.

    I found this bar to be bitter like store bought 100% Cocoa
    I liked Bonnat – 100% Cacao much much nicer – softer sweeter and creamier

  11. Karol G.

    Out of all 100% I tried over the years this one is the best.

  12. Julie M.

    I’ve been trying a few 100% chocolate bars and this is one of the milder ones I have tried. Very creamy, with a slight citrus on the palate and a mild (enjoyable) coffee aftertaste. Perhaps my palate is changing, but unlike some of the other reviewers, I find I can eat more than a square of it and find it enjoyable and I can bite into it rather than just let it melt (some other 100% chocolates were quite chalky and not so nice to chew). I’ll most likely buy this one again.

  13. Martyna Z.

    There seems to be some variation between different batches of this chocolate. Knowing it before I expected it to have a heavier and deeper taste, however, the batch I received from Cocoa Runners proved to be much lighter and almost raisiny. And I liked it a lot! With such a taste that would be my no 1 bar among 100% bars I have tried so far!

  14. Victoria M.

    I only like dark chocolate but I didn’t like this one. No sweetness at all, very bitter. I hope we don’t get sent any more 100% cocoa bars in our monthly packs.

  15. Irina J.

    Absolutely wonderful – one for the dark (or in this case, pure) chocolate connoisseurs!

  16. Lucinda D.

    Interesting, and much more palatable than another 100% bar I tried once, but not hugely enjoyable beyond the initial intrigue. It will take months to get through such a big bar, considering how little of it you would want to eat at any time (max. 1 square). Personally, I would much rather receive bars that aren’t such hard work to enjoy.

  17. Gilli K.

    well werent wrong when i was told this bar would be intense. Smooth and creamy with cirtus aroma to it. Slighty too intense on the flavour for me but nice all the same. Something to be had in very small amounts but really nice

  18. Dina A.

    Initial taste of soft mint, then fruity tastes and an intense chocolate flavour, with a roast lemony hint. Acidic but not that unpleasant bitterness I expected, more of a citrussy tone. Certainly a very interesting chocolate bar!

  19. Hilary J.

    Definitely to be taken in small nibbles but this grows on me with each square I eat: wonderfully smooth and creamy on the tongue, fabulous aromas that linger on the taste buds and in the nose long after the chocolate has melted. Mysteriously, it manages not to taste savoury despite the absence of sugar – just intensely, almost shockingly, chocolatey.

  20. Lee D.


    Read the letter that comes with this month’s box. They aren’t kidding when they say half a square. And for $deity’s sake don’t chew it! Let it melt across your tongue.

    This is chocolate for people without any sweet tooth at all. The first flavour you get is creamy sweetness, followed by a really strong bitter mocha/coffee flavour almost overwhelming (I was once dared to eat a teaspoon full of instant coffee, and this has a similar intensity). Then finally a deep savoury and almost meaty (Umami?) characteristic, and finally creamy again.

    Surprisingly I expected this to have that acerbic mouth drying feeling that most high cocoa dark chocolates have. But it doesn’t.

    Try a little of this instead of that morning espresso. It will certainly wake you up.

  21. scott s.

    for a 100% chocolate, I noted some sweetness to it. I had just one square of it from my gift package, so this is a limited note – but I like it!
    The rich smooth lump snapped nicely, and the bitterness was dry but pleasant. For a no-sugar bar this is an adult pleasure, albeit one that is hard to find. Not everyday choc, I like this an alternative treat.

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Maker description

Pralus are an artisan patisserie and chocolate maker, founded by Auguste Pralus in 1948. Now run by his son François, they are best known locally for their "Praluline" brioche and range of single origin chocolate bars. Read more about Pralus

Energy2389kJ / 571kcal
of which
- saturates28g
of which
- sugars2g
Milk (traces), nuts (traces)
Cocoa beans, pure cocoa butter