Taza Chocolate – Mexicano Cinnamon

By Taza Chocolate

(38 customer reviews)


In stock



We love this cinnamon, 50% dark version for its gently warming flavour that always leaves us wanting more. This is a particular favourite on a cold winter’s evening.

Annalisa Barbieri, The Observer’s Chocolate Correspondent, writes in her Notes on Chocolate series: “I’ve a soft spot for Taza Chocolate. The Taza Cinnamon disc was one of the first chocolates I tasted when I became chocolate correspondent, and it was unlike any other chocolate I’d tried”


Alex Whitmore, the founder of Taza Chocolate, first tried traditional Mexican stone-ground chocolate on a holiday in Oaxaca and was inspired to bring this unique form of chocolate to the US. He apprenticed under a molinero to learn how to craft the very best stone-ground, unrefined chocolate using hand-crafted molinos, or mill stones. This method foregoes the usual refining and conching steps of the chocolate-making process, giving a chocolate closer in style to the original bars of the nineteenth century, still popular in parts of Mexico and South America today.

Taza Chocolate is not like most silky-smooth craft chocolate – because it’s stone ground, the bars are rustic, a bit caveman, gritty and rough. If you like your coffee ristretto, Taza is the chocolate for you. The minimal handling involved in this process creates discs with a satisfyingly coarse, almost biscuit-like texture, and a sweet flavour that lets you taste the bold flavours of the cocoa, sugar and spices individually. This is how the earliest bars of chocolate tasted – it really is a taste of history.

Additional information

Weight 77 g
Cocoa Percentage

Type of Chocolate

Cocoa Content


Maker Country

Bean Origin


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Single Bar £5.95, Carton of 12 £71.40

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38 reviews for Taza Chocolate – Mexicano Cinnamon

  1. Katharine

    This is the nicest chocolate I have tasted for a long while, and the graininess is very nice. I am very fond of cinnamon so it is extra special, and well balanced.

  2. Elise C.

    Lovely stuff. Lots of cinnamon and quite like the graininess. Lost a star due to the sweetness.

  3. Claire H.

    Flavour not unpleasant, grainy texture as others have mentioned. Would I order again? Probably not.

  4. Steven F.

    I tend to have a couple of segments of chocolate each evening which I suck when suits so based on reviews I’ve avoided buying this bar – but it came in the Textures subscription selection
    Initially it confirmed my prejudice; it’s grainy and unrefined. It seems more like candy with the sugary crunch but I must say that it has definitely grown on me and I advise give it a go – it might surprise you
    The chocolate comes in two normally thickness cakes – it looked like it was one thick cake which also put me off

  5. Lucy F.

    Definitely an unusual one, but if you love cinnamon I think you’ll be a fan. The texture can make it seem quite strange at first, but there’s a very strong aftertaste of cinnamon that lingers. Definitely worth a try!

  6. Charlotte J.

    Amazing, I have never tasted chocolate like this! Can’t reccomend enough

  7. Amaia L.

    We like the rough texture. It has just the right amount of cinnamon, not overwhelming, the chocolate flavour still prevails.

  8. Ben S.

    Nothing like any chocolate I’ve ever tasted. Very grainy texture. I suspect it’s the sort of bar you either love or hate.

  9. Jane E.

    Too sweet for me, too!

  10. ledwards_2003

    Inedibly sweet for me. Got it following a newspaper review in order to try the texture. The review did not mention the sweetness. I went straight to the wrapper to check the ingredients after one nibble. Cocoa does come first – whole beans of course, including fat etc, not just dry cocoa content. Sugar is what dominates. This is one for people who don’t mind food laden with corn syrup. I can’t eat it. Had to resort to espresso and strong cheese to get rid of the aftertaste half an hour later. I would probably find the texture interesting if they drastically cut the sugar. I find throwing food away immensely difficult but I can’t think of a way of using this

  11. ledwards_2003

    Only if you have an extremely sweet tooth

  12. Vicky H.

    agree with other reviews – this has a granular texture and is weirdly sweet

  13. Fiona E.

    I always come back to this bar. Love the texture and the taste. Not a strong cinnamon flavour, so more enhances than overpowers. The stoneground texture is great. some have said gritty, I would not agree. i think it really adds something. As a dark chocolate this is not as bitter as you might expect, which suits me.

  14. Alba L.

    I really enjoyed the gritty texture and cinnamon, but for me it was too sweet to enjoy, almost sickly. If it was a darker/more bitter chocolate it would have been rated much higher.

  15. Dominic N.

    I eat a LOT of dark chocolate and I absolutely loved this. Love the texture, flavour, earthiness and sweetness.

  16. abbyxwhite

    It’s not for everyone, but I really liked it! We tried it at a beer and chocolate tasting and it was the perfect Christmas chocolate, it has some grit to it and is sweet and cinnamon-y. You might not eat a whole bar in one sitting, but for a couple of squares it’s delicious.

  17. Stephanie M.

    My partner and I love this one! It’s not going to be to everyone’s taste — the texture won’t appeal to some people — but I think it’s lovely. At 50% dark, it’s sweeter than a lot of other bars, but the reviewers saying it tastes like plain sugar with some cinnamon mixed in are definitely having a different experience than mine. I find the cinnamon taste to be balanced just right. We planned to try it as a hot chocolate as well but we’ve finished it without ever getting around to it (guess we’ll just have to buy another one…). If you don’t like your chocolate with inclusions, this bar probably won’t be for you — the unrefined texture and cinnamon kind of create a similar effect. (I love inclusions, personally.)

  18. Claire P.

    I loved this! Gritty and so unique. Really really nice.

  19. Maria J P.

    I got it as part of my subscription and I hope I don’t get it again. Too sugary, too strong on cinnamon, really terrible to my taste. I couldn’t finish it…

  20. Victoria F.

    I absolutely loved the crumbly, crunchy texture of this chocolate but unfortunately was not keen on the cinnamon flavour. However, I’m now keen to try some other unrefined chocolate varieties based on texture alone.

  21. Chris H.

    I like chocolate and cinnamon but for me this bar didn’t really work. The cinnamon flavour was too strong and I didn’t like the grittiness either.

  22. Amanda K.

    We’ve been rating our bars on our regular deliveries for the past 6 months now, this bar scored a 6/10, which on the face of it makes it sound very average, yet it was anything but: The texture is more akin to kendal mintcake, by some distance the most coarse bar of chocolate I’ve ever had, and the cinnamon element was welcome too. The lowness of the mark more reflects how it rates as a bar of chocolate, which in my mind it barely qualifies as, it’s another thing completely. Worth a try just to make your own mind up.

  23. Anita D.

    Loved this chocolate, especially the raw grittiness. definitely will buy more.

  24. Morten C.

    The cinnamon flavor was more powerful that I’d like it to be, and I’m not a fan of the grittiness – but stone grinding does give it an interesting texture,
    However, the chocolate itself was bland and the most prominent flavor in the whole thing was the cane sugar. Has to be a bottom-score for me.

  25. Jonathan R.

    I attended a tasting session run by Cocoa Runners, and Spencer, the founder, was honest enough to say this can be a Marmite bar. But for me it was delicious, as someone else in the session commented it ‘tastes like Christmas’ with its Cinnamon flavouring. I had never had unrefined chocolate before, and I admit the first bite was a shock to the system, but I really do like it and will have to try the rest of the range. I highly recommend this bar, just be prepared for something different. Then again I love Marmite!

  26. Lesley J.

    This one got donated to the man in the house. It was awful…but I have tasted it before as a friend from the US sent me some, so I should have been prepared. Perhaps it is designed for Americans’ taste, which is inured by candy. This chocolate is basic. It lacks finish. It lacks smell. It lacks body, in spite of being raw. It is too sugary. It is far too gritty. And the cinnamon is an unpleasant and unnecessary addition. Cacao is such a fantastic thing that its own flavours are those which should count, not any embellishments. Even my Man, who’ll usually polish off everything I reject, couldn’t face this one. He’ll give it one last go in a mug as a drink. but I doubt it’ll make it into my tummy again.

  27. Alex C.

    I’ve tasted a lot of chocolate in my life, and this is has to be one of the most original and unique bars I’ve ever had. What a great texture and the cinnamon flavour definitely cuts through!

  28. victoria a.

    Great packaging but the chocolate unfortunately was my least favourite to date

  29. Lucinda D.

    So sickly and sugary, I could not eat even one piece and had to find something to take the taste away. Bleurgh!

  30. Mairead S.

    If crunchy sugar mice flavoured with cocoa and cinnamon is your thing, then this is for you, if you are looking for chocolate, then look elsewhere; it is not chocolate. Taza chocolate is most definitely not for me, thanks, but no thanks.

  31. Gilli K.

    tried this and whilst it’s ok, its gritty. Dont mind gritty but it leaves an after taste. Enjoyed that it was dark but that was it. Didnt like this one.

  32. Dina A.

    This does kind of feel like eating sand in terms of texture, but it tastes wonderful. Perhaps because I add cinnamon to half the food I eat I don’t find it that strong, but soft and sweet tones of it, tastes a bit like cola.

  33. Laura C.

    Loved it, as the others said this is a more gritty bar, its texture is almost like sugar in some respects. I personally loved it, the cinnamon/chocolate mix worked well together and didn’t feel overwhelming at all.

  34. Mike D.

    Not to my taste at all. Gritty, and as other reviewers have said, the chocolate has a distinctly medicinal taste.

  35. Paul W.

    An amazing bar. Love the design and packaging too.

    Has a gentle crunchy texture which adds to the experience. Cinnamon is very subtle. A really interesting bar all round.

    I met it first in my monthly pack. I became anxious as the wedges diminished – until I found them in the Cocoa Runners library – and now have a five bar safety net.

    My favourite bar so far after 4 months …

  36. Chantal D.

    Unfortunately not the best in my books! But i think this chocolate is an aquired taste! Some peole may love it whilst others just hate it! (like sushi). The cinnamon tastes like soap to me! 🙁

  37. Lee D.

    Update to previous review, I tried making hot chocolate out of it. And while it calmed the medicinal cinnamon flavour It lost the chocolate flavour entirely. This is actively unpleasant to eat as a solid chocolate and pointless as a hot chocolate.

  38. Lee D.

    As a solid tasting chocolate this is not ever going to be a favourite. I will take the pack’s suggestion of using it to make a hot chocolate as well.

    Flavourwise the cinnamon is overwhelming, almost to the point of being medicinal. And there is a distinct Chilli heat to the bar, which despite my love of ridiculously hot chili sauces made my mouth burn. The chocolate is also very very sweet much more than one would expect from a dark chocolate (even only 50%).

    Testure wise, gritty with a powdery finish. doesn’t melt consistantly on the tongue.

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Maker description

Based in Massachusetts and famous for their traditional style unrefined & stone ground chocolate, Taza make unique chocolate bars that everyone should try. Read more about Taza Chocolate

Energy2314kJ / 553kcal
of which
- saturates19g
of which
- sugars50g
Nuts (traces)
Organic cacao beans, organic cane sugar, organic cinnamon bark