Meet the maker
Höganäs
About Höganäs
Höganäs chocolate was founded by Gustavo Marun Cozzarelli in 2018. The name ‘Höganäs’ was inspired by the man who transforms their single-origin cocoa beans into bars, in his chocolate factory in Sweden.

As the beans are grown in Ecuador and the chocolate is produced in Sweden, the packaging for their bars is designed as a postcard to connect both the farm and the factory together. Höganäs’ mission is to turn all of the cocoa grown at Hacienda San Jose into high quality, award-winning chocolates, that have full traceability and sustainability.
How they became makers…
Gustavo was born and raised on the Hacienda San Jose cacao farm in Ecuador, which has been owned and run by his family for almost 100 years. Inspired by this, Gustavo decided to step into chocolate production in 2021 alongside his wife. The cocoa is exported from Hacienda San Jose to Sweden, where it’s made into Höganäs’ delicious bars.
Höganäs’ Sourcing
All of Höganäs’ bars are sourced from Gustavo’s cacao farm, Hacienda San Jose in Los Rios, Ecuador. The farm, previously known as Hacienda El Carmen, was initially established by Gustavo’s grandparents in the early 1930’s. After years of hard work and surviving Ecuadorian cacao crisis, they continued pursuing their dreams of developing the best cacao plantations in the world. Today, the cacao plantation (renamed Hacienda San Jose) has been recognized and awarded for having some of the highest quality cacao beans in Ecuador. The beans are harvested, fermented and dried with their own techniques, inherited and improved during the last century.
The cacao grown on Hacienda El Carmen is a well-known hybrid cocoa varietal that is disease-resistant and quick growing, known as CCN51. In the world of cocoa and chocolate, few topics are as divisive as CCN51 – many craft chocolate makers think that the CCN51 varietal puts flavour, biodiversity, and tradition in danger. The truth is more nuanced; as well as some cocoa farmers undoubtedly improving their incomes with this varietal, some CCN51 has been planted with biodiversity and reforestation as a key objective. And, as Höganäs show, some great chocolate can be crafted – their 100% is a model of creaminess, with a slow flavour release and very little astringency. Try their 70% and 80% bars and see what you think.


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Höganäs’ Sourcing